User Experience / Interface / Pitch
Agency / Huge inc
Revamping Sky Perfect TV Japan aims to transform it into a streamlined, user-centric platform that delivers a customized viewing experience for the modern consumer. By integrating an advanced algorithm, Sky Perfect will curate content tailored to individual preferences, browsing habits, and viewing history, making recommendations feel uniquely personalized.
The update would simplify content discovery by reducing clutter, enabling users to explore their favorite genres, actors, and shows effortlessly.
When friends or family members with similar viewing tastes interact with content, the platform's algorithm will analyze these choices and suggest shows, movies, or series that align with both your and their interests. This feature would bring a social layer to content discovery, where you can see what others with similar viewing habits are enjoying and explore curated recommendations influenced by shared preferences.
With a simple command or tap, users could ask the platform to recognize a song, triggering an on-screen overlay that identifies the track and artist in real-time. This feature would then seamlessly link to Spotify, enabling viewers to save the song or add it to their playlists without interrupting their viewing experience.
Credit
Exec Creative Director / Hugh Connelly
Associate Creative Director / Larissa Vaz
Art Director / Carrie HoSnr Designers / Jasmie Ezran, Michelle Lin
UX Lead / Masturah Maidin