Client / BMS Japan
User Experience / Interface
Agency / Huge inc
The SK-II PITERA™ World 2022 exposition highlighted the much-praised PITERA™ Essence, SK-II's hallmark product, distinguished by its exceptional recipe and the outstanding benefits it offers to the skin.
The signature component, PITERA™, results from a distinctive fermentation procedure unique to SK-II and is recognized for improving skin transparency, silkiness, and luminosity. It is often referred to as "miracle water" by its loyal consumers.
Credit
Executive Creative Director / Hugh Connelly
Design Lead / Raphael Baretto
Snr Designers / Yuji Tominaga, Jasmie Ezran