How do we reimagine the future of data? With the aim of curating accurate data for clients across markets Nielsen one is about redefining the future of data through witty and abstract storytelling.
Showcase how Nielsen has the power to “predict” market trends and consumer needs, helping clients make proactive rather than reactive decisions. Include a section that addresses how historical data fuels the predictive power of modern insights, similar to how the Oracle relies on past visions to foresee future events.
Use creative branding that plays on mystical motifs—crystal balls representing data visualization, tarot cards for key metrics, and constellation patterns for different data sets. Each card could symbolize a Nielsen capability (e.g., audience insights, competitive intelligence, ad performance).
Keep visuals mystical yet clean, balancing the oracle concept with Nielsen’s professionalism. Dark backgrounds with highlights in gold or silver could give a mystical yet modern feel.
Credit
Exec Creative Director / Hugh Connelly
Associate Creative Director / Anna GregorioSnr Designers / Jasmie Ezran, Yuji TominagaSnr Copywriter / Shaqinah Eder
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