Jasmie Ezran

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SK-II Now China

SK-II Now

China

Client / SK-II

User Experience / Interface

Agency / Huge inc

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SK-II NOW is an existing rewards program for japan dedicated for consumers where they can join to earn “Miracle Drops” points, which can be redeemed for exclusive gifts or directed toward charitable causes.

The platform also allows users to track their skin’s progress and improvements, with SK-II leveraging data insights to guide them on their journey to achieve clear, radiant skin tailored to their needs.

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These points can be earned through various activities on the platform, including purchasing SK-II products, participating in interactive sessions, and attending virtual events. Each tier unlocks unique rewards and benefits, such as premium gifts and exclusive product samples, creating a more personalized skincare journey.

Additionally, consumers can book skin consultations through SK-II NOW for an in-depth assessment of their skin’s needs. These consultations provide personalized recommendations from skincare experts, helping users select products suited to their unique skin type and concerns. With data-backed insights, SK-II NOW supports users in achieving radiant, crystal-clear skin while fostering a deeper connection with the brand.