Client / Mandai Singapore
User Experience / Interface
Agency / .Monks
The Mandai Ranger Buddies Quest is an immersive educational adventure launched by Mandai Wildlife Reserve to inspire children to learn about conservation. Designed specifically for young digital natives, this interactive quest uses augmented reality (AR) and gamified learning to engage kids in wildlife conservation.
The experience centers around a pair of "smart binoculars," which allow children to explore Mandai Wildlife Reserve's vast landscapes, discovering unique wildlife and learning through interactive missions across the 28-hectare park.
The experience starts with the app, where kids can create and customize their own avatars, choose different outfits, and personalize their "Ranger Buddy" character. This allows kids to observe the world around them and play 10 unique games on device and the outpost around the park.
Players can dock their smart binos across the 10 Outpost within the park to play 30 mission games and get into the mind of Amphibians, Birds, Fishes, Mammals, Reptiles and Invertebrates and learn of their habitat, behaviour and survival instincts in turn bring children closer to be the conservationists of the future.
ADC
ADC Annual Awards Merit for Gaming - Mandai Wildlife Reserve “Ranger Buddies Quest”
AdFest
Bronze Lotus for Mobile Games - Mandai Wildlife Reserve “Ranger Buddies Quest”
Campaign Asia-Pacific
Event Marketing Awards Bronze for Best Gamification - Mandai Wildlife Reserve “Ranger Buddies Quest”
MAD STARS
Bronze for Innovation - Mandai Wildlife Reserve “Ranger Buddies Quest”
Crystal for Games / Branded Tech - Mandai Wildlife Reserve “Ranger Buddies Quest”
Crystal for Interactive Craft - Mandai Wildlife Reserve “Ranger Buddies Quest”
Marketing Interactive
MARKies Awards Silver for Cause Marketing - Mandai Wildlife Reserve “Ranger Buddies Quest”
MARKies Awards Silver for Most Creative: Digital - Mandai Wildlife Reserve “Ranger Buddies Quest”
MARKies Awards Silver for Most Creative: Experiential - Mandai Wildlife Reserve “Ranger Buddies Quest”
MARKies Awards Silver for Most Creative: Gamification - Mandai Wildlife Reserve “Ranger Buddies Quest”
Webby Awards
People's Voice Winner - Mandai Wildlife Reserve “Ranger Buddies Quest”
Nominee for Apps & Software Education, Science & Reference
Spikes
Shortlist for Brand Experience & Activation
Shortlist for Digital Craft
Shortlist for Innovation
New York Festivals
Bronze for Innovation - Mandai Wildlife Reserve “Ranger Buddies Quest”
Finalist for Package and Product Design: Best Use Innovation
Finalist for Avant Garde: Innovation
Credit
Creative Director / Mustafa Zainal, Bobby Tay
Snr Designer / Vanessa Ng, Jasmie ezran, Kayla Chia
Illustrators / Lynne, Hidayah, Ying weng
Technical Director / Rene Bokhorst
Senior Producer / Nicole Goh
Senior Project Manager / Paco Velayo