Client / SK-II
Experiential / Interface / Spacial
Agency / Huge inc
The SK-II PITERA™ World 2022 exposition highlighted the much-praised PITERA™ Essence, SK-II's hallmark product, distinguished by its exceptional recipe and the outstanding benefits it offers to the skin.
The signature component, PITERA™, results from a distinctive fermentation procedure unique to SK-II and is recognized for improving skin transparency, silkiness, and luminosity. It is often referred to as "miracle water" by its loyal consumers.
The event highlighted SK-II’s longstanding commitment to skincare innovation and its approach to "skin science meets art." It featured interactive displays, immersive installations, and digital showcases to engage the audience with both the science behind PITERA™.
In addition to the physical event space, we’ve created an online experience for consumers alike to experience the power of PITERA™ from the comfort of their own home.
Credit
Agency / Huge inc
Executive Creative Director / Hugh Connelly
Associate Creative Director / Anna Gregorio
Snr Designers / Jasmie Ezran,Dianna Saat Eunice Ng
Art Director / Jeremy Lin
UX Lead / Aditi Kumbhat
UX Director / Ritika Mathur
Group Engagement Director / Wei Ling Hoong
Program Director / Mann "D" Ismail