Client / Nike
Experiential / Identity
Agency / .Monks
Nike's Dynamic Land pop-up in Seoul offers an immersive experience celebrating the new Air Max Dn. With interactive zones like a mirror maze and bounce challenges, visitors enjoyed a carnival-like atmosphere focused on sneaker culture and street style.
This unique space blended visuals, music, and exclusive merch, creating a dynamic environment that highlighted the innovative design and cultural impact of the Air Max line.
Guests were invited to customize their own Nike sneakers using a variety of stickers, patterns, and design elements inspired by the Air Max Dn’s vibrant aesthetic. This customization station allowed visitors to express personal style and creativity by layering their sneakers with unique graphics, logos, and symbols provided by Nike.
By blending style with substance, we’re creating a visual experience that speaks directly to a diverse audience of skincare enthusiasts who seek both efficacy and elegance in every product.
Credit
Creative Designer / Haehyun Park
Design Lead / Niccolò GorferSnr Designers / Yooin Cho, Doyeon Lee, Jasmie Ezran