Client / SK-II
User Experience / Interface
Agency / Huge inc
The revamp of Biotherm's storefront aims to create an immersive, China-specific shopping experience, launching an exclusive new product that resonates with local aesthetics and consumer preferences. The updated design prioritizes digital interaction and personalization, featuring elements like virtual try-ons, live-streamed product demonstrations.
A focus on natural, calming visuals connects users to Biotherm's brand ethos, while interactive storytelling—centered around the product’s unique ingredients and benefits—engages and educates consumers. Integrating social sharing options and seamless e-commerce functions.
The product page is designed as a seamless journey, guiding the user intuitively from one section to the next, creating a flowing narrative around the product's story. It begins with a striking hero image that introduces the product and invites the user to explore further.
Scrolling down, users transition into an immersive visual showcase of the product’s unique ingredients, with engaging animations and close-up visuals highlighting their natural origins and benefits.This cohesive flow makes for a storytelling experience that not only informs but also builds trust and excitement around the product.
Credit
Snr Designer / Jasmie Ezran
Project Manager / Jia Jia