Jasmie Ezran

01 /

SK-II E-commerce china

Client / SK-II

User Experience / Interface

Agency / Huge inc

02 /

SK-II’s e-commerce strategy in China and Japan, tailors its approach to align with the unique consumer behaviors and expectations of each market. Particularly in China, the primary focus is on leveraging social commerce and livestreaming, capitalizing on the popularity of platforms like Tmall, WeChat, and Douyin.

Chinese consumers, Millennials and Gen Z, are highly engaged with interactive shopping experiences, making features like virtual consultations, influencer endorsements, and limited-edition drops crucial for SK-II's appeal. Personalized product recommendations and gamified loyalty programs enhance engagement, driving conversion and brand loyalty.

03 /

Using dynamic, video-based content on the homepage to capture attention. Integrate livestream events with clickable product highlights, allowing users to shop as they watch. By offering a 360° view of the product and an AR “try-on” feature to allow users to virtually test products, making the experience feel hands-on.

Adapting the existing landing page to showcase the story behind the limited edition design. Include high-quality images, the inspiration behind the bottle art, and details about its unique formulation or benefits.