Client / SK-II
Art Direction / Photography
Agency / Huge inc
This project aimed to expand SK-II’s visual identity through a series of product imagery designed to resonate with a luxury-conscious audience. The imagery needed to reflect SK-II's commitment to purity, efficacy, and timeless beauty while evolving the brand's appeal to new consumer segments.
In conceptualizing these visuals, I've used clean, monochromatic backgrounds and balanced, soft lighting, each image captures the translucency, texture, and elegance of the products. The resulting visual language aligns with SK-II's brand ethos while bringing a modern touch to its identity.
Credit
Associate Creative Director / Larissa Vaz
Snr Designers / Jasmie Ezran, Michelle Lin
Snr Project Manager / Nurul Arif