Branding / Interface
Agency / Freelance
A homegrown Singapore / Japanese fashion brand, recently underwent a re branding that focused on its minimalistic approach to design. The brand's new identity centers around the concept of simplicity and the use of clean shapes and bold colours.
This aligns beautifully with the Japanese aesthetic of "ma" (emptiness or space) and the practical, urban Singaporean style.
The application design is streamnlined with ample white space, clean lines, and a few bold color accents can guide the user’s focus directly to the essentials: the products and their story. High-quality images, simple navigation, and strategically placed calls to action can make the online experience feel as effortless and polished as the brand itself.
This uniformity between digital and physical brand touchpoints can deepen the brand’s impact, providing customers with a memorable, cohesive experience that feels as stylish and refined as the clothing itself.
