Client / SK-II
User Experience / Interface
Agency / Huge inc
The SK-II Japan website makeover prioritizes constructing a smooth, user-intuitive path that directs customers effortlessly towards items designed for their distinct skin conditions and needs.
Featuring a user-conscious interface, this makeover merges well-ordered navigation and intelligent sorting, enabling users to search for products based on skin condition (i.e., dry, oily, delicate) and treat distinct skin complications like aging, discoloration, or lack of luster.
The new flow enhances user experience by guiding customers directly to products suited to their specific skin needs, such as dryness, oiliness, or sensitivity.
With an intuitive, minimalist interface, users can effortlessly navigate through a streamlined product selection based on skin concerns, like aging or dullness, without unnecessary distractions. This well-organized, user-conscious design makes the shopping experience more efficient and personalized, reducing browsing time and helping users feel more confident in finding the right products.
Credit
Snr Designer / Jasmie Ezran
UX Lead / Aditi Kumbhat
Snr Copywriter / Shaqinah Eder
Group Engagement Director / Wei Ling Hoong
Program Director / Mann "D" Ismail